Get Realistic about B2B Social Attribution

472 days ago via nickstamoulis    Discuss    SEO/SEM    Flag Spam

Most B2B sales cycles are very long; I’ve even worked with some B2B companies where the average sales cycle was 9+ months. When a potential customer is looking to invest in a million dollar piece of equipment or $100,000 enterprise software system it’s usually not a decision they take likely. The odds of a B2B lead coming to your site for the first time and converting right away are slim to none (I’d wager none).

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