Building online partnerships with other websites is a great way to get new links to your site while exposing your content to new audiences. Guest blogging, creating partnerships with other businesses, and conducting interviews with industry experts are all ways to improve your SEO, however each activity takes a lot of planning and work in advance to be successful. You can’t just email a website out of the blue and ask them if you can guest blog for them. Online partnerships sometimes need a little extra effort offline.