The challenge when it comes to e-commerce SEO is that the website is continually changing. Products are added, products are dropped, and the inventory is never the same. Optimization of a static website only needs to be done completely once, and then revisited every year or so. E-commerce SEO is ongoing. Depending on what the products are that you sell on your e-commerce site, there’s a good chance that you aren’t the only one selling it. The best way to get your product noticed is to get the product page to rank within the search engines.