The whole purpose of having a business website is to get visitors to the site that will ultimately become clients or customers. For most websites, the number one referral source of traffic is Google. For most people, Google is the first place they go when they are looking for just about anything. If you want your website to be successful, it needs to rank well in Google. The Google search algorithm is complex but we do know that the data is pulled from search engine spiders that are continually crawling the web link to link in order to determine where sites should rank.