Inbound marketing tactics, specifically content marketing, is all the rage these days. Potential customers and clients don’t want to feel like they are being advertised to. The companies that get their business are the ones that earn it over time by providing useful information that garners trust. Content marketing is a less direct way to promote products or services. Instead of getting in the face of consumers when they aren’t looking for something, it’s about joining the conversation when they are. Businesses of all sizes and in all industries can benefit from content marketing, it’s not only for the big brands.