While it has showed some signs of improvement, the economy still isn’t all that great. Businesses are still trying to trim their budget where they can in order to save money. They are looking for alternative and cheaper solutions. When times are tough, it’s often the marketing budget that gets the brunt of the cut backs even though this is a huge mistake. If businesses are trimming marketing budgets, wouldn’t this provide you with a huge opportunity if you DIDN’T trim it? It would position your business well when things started to rebound and people were willing to spend money again.