Most of the attention in the social media world is paid to Facebook and Twitter while other sites like Google+ and Pinterest continue to gain popularity. It seems like LinkedIn tends to get lost in the shuffle and only comes up in conversations when people are looking for a job or looking to recruit new talent. Most likely you check in on the other social networks daily or even multiple times a day in order to see what others are up to or share your own recent news with your connections. Why not take the same approach to LinkedIn? It deserves the same care and attention as your other social profiles.