Once you learn how to build a website, may it be a company page or a blog, you have to update it with fresh content on a regular basis. If it is a blog, then you have to double your effort in putting up new content as often as possible. Why do you need to know about how to come up with ideas to blog about? Once you have captured the attention of your target market, you have to give them reasons to keep coming back to your site to get a dose of what you have to offer.