Links were the weapons of any SEO till a few years back. Alas! Gone are those days. The situation has turned so much that people are actually removing links hurriedly to save their poor self from the wrath of the internet god, Google.

Google had a total of 50 or so updates last year, including Panda, Penguin, EMD and others. There was even a rumour of unverified Zebra update. While some attacked the sites with poor, copied, flimsy or useless content, Penguin is the update which hit the linkbuilding tactics badly. SEO industry even launched a new phrase called “Link Earning” under this new situation.