Are you one of the many website owners who have dedicated a lot of effort to creating a great website and then wondering why so few clients have "come calling"? You're not alone; and this is because there is so much misinformation where websites and lead generation are concerned.
For example, if you were to sit down with a marketing expert you would hear phrases like "sales funnel", "prospects", "call to action", "conversion", and more. During such a chat you might feel like throwing your hands in the air and declaring yourself defeated by too much information. Again, you would not be alone. The entire shift from "real world" marketing to "online" marketing has left a lot of people in the proverbial dust.
No longer do we do direct mailings and cold calls because we have things like email marketing, social media campaigns, webinars, and more. This can make it pretty challenging to know what to do, when to do it, and how to get started.