Analytics packages have become quite powerful over the years, and Google's free offering of their service (Google Analytics, or GA if you prefer acronyms) made quite an impact. It's probably one of the most-used and robust services out there for stats.
What most people are interested in when looking at their GA dashboard is traffic numbers and overall trends. Is there enough traffic, and is it increasing? That's all that matters, right?
Firstly, aggregated statistics like this make no sense. They are pretty meaningless. How many visitors you're getting to your website means nothing if they're not your target audience. You need to dig deeper and see the search keywords they're using,