The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)

1125 days ago via fidelman    Discuss    Blogging   

For big brands acquiring  customers it used to be a simple formula.  Create a great ad + advertise in media with a large audience of potential customers + have a call to action = sales. Brands that follow the old formula can still advertise to millions of people and have plenty of traditional brand impressions. [...]

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