Do Your Research
Keyword research is easy if you are doing it for your own site, as you already know the content inside out. But what about doing keyword research for a brand new site? That’s easy. Simply think of all the words you will associate with the specific website or business, and put them in Google to see what comes up. From there you can get the correct terms to use, and see who your competition is.
Find out what people search for. For example, if you sell flowers online, do people search for “florist” more, or do they search for “flowers”?