Post Length and Engagement: The Content Marketer’s Dilemma :...

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A Pew Internet study of young Americans’ (under-30s) reading habits from 2012 showed that “47% of younger Americans read long-form e-content such as books, magazines or newspapers.” But interestingly, “60% of Americans under age 30 used the library in the past year.” Those library users were borrowing print books as well as ebooks and audio books, along with magazines, newspapers, and journals.

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