One of the best ways to build inbound links and generate traffic to your site is to write useful content that can be published across the web. Blogs are great places to publish this content. While it’s important for a business today to operate its own blog in order to share knowledge and become a respected source of information, branching out and sharing content on other blogs is a great content marketing strategy. In addition to gaining some inbound links to your site, a guest blog post is an opportunity to be introduced to new potential clients, customers, or referrals.