Many websites are loaded with low quality content, which is easy to produce. The website owners themselves can hastily write articles in their spare time, without much care to the relevancy, factual accuracy, or usefulness of the content, and without bothering with editing or with formatting.
The only thing they are interested in is the SEO, getting the keywords they want to rank for in the articles, as many times as possible. Article writing services and article spinning software can also produce a lot of content fairly quickly.
But low quality content makes a website look bad. More than that, it alienates visitors, decreases search engine ranking, and makes monetization impossible – ads just don’t work without content. Today, when Google seems determined to relegate meaningless websites to the lowest search engine results positions, as made clear by the introduction of algorithm updates such as Panda and Penguin,