Social media doesn’t cost money, but time, and those companies and individuals who are willing to invest time in it will benefit. But it’s important to use your social media time effectively.
You can spend eight hours every Saturday and Sunday posting links with the anchor text ‘Buy our great product now!’ on all major social networks and you probably won’t achieve much in terms of engagement. But what if you devote one hour every day to creating content that elicits responses from your fans and followers? Don’t you think you will prosper?
Here are some simple yet highly effective social media strategies for increasing engagement.
Post when your fans and followers are most active. The times when you post content should be different depending on the social media site you’re using. Fans and followers tend to be most active during the weekend, so hot content posted on Saturdays and Sundays stands a good chance of going viral. Facebook gets most traffic during 1:00 pm and 3:00 pm,